Hyundai Super Bowl ad puts spotlight on employees

Looking forward to seeing the Hyundai Super Bowl ad this year! The workers in the shots aren’t paid actors – they’re actual Hyundai employees. The content of the commercial is confidential, but judging from a comment made by the Hyundai president that this year’s ads will be “more fun”, as well as the picture below (does it look to anyone else like they’re singing??), I’m guessing that this will be better than your average commercial! Robby Persinger is a safety specialist at Hyundai Motor Man­ufacturing Alabama. Normally, he spends his time at work evalu­ating equipment and work pro­cesses for the automaker. But Saturday, he was a star of...

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Hyundai At The Grammys And Beyond

Hyundai is the Official Vehicle Partner of the Grammys! Hyundai has inked a three-year partnership with the Recording Academy to become its “Official Vehicle Partner.” The multi-year partnership gives Hyundai the role of exclusive vehicle partner of the Grammys as well as original music projects. The partnership focuses on the Hyundai 2012 Veloster, a three-door coupe that the automaker is marketing to 20 and 30-something multi-taskers. Hyundai actually began the collaboration last month with Re:Generation, a program centered on a documentary about a disparate group of DJ's who get together with legendary talents in different music genres...

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Hyundai Busts Out With Engine Upgrades

Looking forward to seeing the new models! Hyundai Motor America already can't keep much of anything on its dealer lots for more than a few days, but the surging South Korean automaker is blasting off with a raft of major engine upgrades for its existing models that not only hike the horsepower game but generally deliver better fuel economy, too. Coupe lovers move to the front of the line, as much of the action (at least that we're allowed to talk about so far) centers on the sporty corner of Hyundai's busy showrooms. At a media event here last week to detail the power plant upgrades, Hyundai officials said the company isn't letting up on...

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Pennsylvania joins states with texting-while-driving bans

Glad to see that Pennsylvania now bans this too. Hopefully this will help keep everyone safer on the roads. Pennsylvania on Wednesday became the 35th state to ban text messaging while driving. Governor Tom Corbett signed legislation into law giving police the authority to charge someone caught texting while driving with a primary offense and a $50 fine. "The urge to keep the conversation going online can cloud judgment, can make it impossible to focus on what (drivers) should be focusing on," said Corbett, who signed the bill into law at an AT&T mobile telephone store in suburban Harrisburg. Corbett said 13,790 crashes in Pennsylvania...

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How to Prepare Your Car for Winter

We are getting into winter, and if you haven’t already prepared your car, now is the time to do it! Just as you dress yourself in extra layers and winterize your house to protect it from the cold, your car needs extra preparation to make it through the winter as well. But getting ready is only half the battle. Winter driving conditions also mandate driving differently. Snow and ice need to be taken s­eriously and prepared for. Hopefully,­ by the time winter's first storm hits, most people are prepared with a closet full of heavy coats and boots. This winter, make sure your car is as prepared as you are. Going the extra mile by getting...

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