Hyundai Prepares for the Super Bowl

That's right, Hyundai is ready for the upcoming Super Bowl Sunday! Whatever you do during the breaks, don't miss these gems. They all focus with "getting the job done," which is a great way to tie the ads to the game. With names like "All for One," "Cheetah," and "Think Fast," you really get the feeling they thought this through all the way. Check out three ads they plan on running during the game: ...

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2013 Hyundai Elantra Coupe Sneak Peek

With the help of a photographer/sleuth, we're able to take a look at the upcoming Elantra Coupe, which was to have its first appearance in the upcoming 2012 Chicago Auto Show.Hyundai is hoping it will make up 20% of yearly sales, so we'll have to see what's under the hood in a few weeks to gauge how well it will do in the market.  "Here it is, ladies and gents – the 2013 Hyundai Elantra Coupe. The svelte new two-door will make its official debut at the 2012 Chicago Auto Show in just a few weeks, but our intrepid spy photographers managed to catch this completely uncovered prototype on the back of a flatbed truck. Not surprisingly,...

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Hyundai Named #1 In Customer Retention

According to the J.D. Power and Associates 2012 Customer Retention Study, Hyundai was named the best auto brand for customer retention. This means that customers who buy a Hyundai, stay with Hyundai: "Hyundai is highest among all automotive brands in J.D. Power and Associates 2012 Customer Retention Study(SM). Now in its ninth year, the study measures the rate at which automotive brands retain their existing customers and examines the reasons why customers remain loyal. Hyundai earned the top spot in the study, improving its retention rate by four percentage points from 2010 to 64 percent in 2012. According to J.D. Power and Associates, Hyundai's increased retention rate is shaped by its expanding model lineup, as well as the fact that perceptions of the brand's quality and appeal have continued...

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Hyundai Elantra Named “Car of the Year” at the 2012 North American International Auto Show!

The Hyundai Elantra was named “Car of the Year” at the 2012 North American International Auto Show in Detroit! The Elantra beat out the Ford Focus and Volkswagen Passat as finalists for the car of the year. The Evoque beat out the BMW X3 and the Honda CR-V. The finalists were named last month. John Krafcik, president and CEO of Hyundai North America, said Hyundai has sold more than 200,000 Elantras since the new model was introduced. Krafcik said the award will help to cement Hyundai's reputation for quality and improvement the company has made since it entered North America 1986. The Elantra, which was designed at Hyundai's California...

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Hyundai Snags One of the Best

In December, BMW Blog gave Hyundai a some great PR. Check it out! We recently ran a news piece that covered the breaking headline that Chris Chapman has left BMW to work for Hyundai. This news clipping is important enough to mull over for a second time. I’ve long said that if I didn’t own a BMW, I’d own a Hyundai. Sounds crazy, doesn’t it? It would have been crazy to make such a statement 10 years ago, but in 2012 Hyundai is looking good. I should elaborate on that statement by adding that if I gave up driving a BMW and was no longer interested in performance driving, track days and drifting, I would own a Hyundai. Basically, removing performance...

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