Monday, November 28, 2011

Hyundai Super Bowl ad puts spotlight on employees

Looking forward to seeing the Hyundai Super Bowl ad this year! The workers in the shots aren’t paid actors – they’re actual Hyundai employees. The content of the commercial is confidential, but judging from a comment made by the Hyundai president that this year’s ads will be “more fun”, as well as the picture below (does it look to anyone else like they’re singing??), I’m guessing that this will be better than your average commercial!

Robby Persinger is a safety specialist at Hyundai Motor Man­ufacturing Alabama. Normally, he spends his time at work evalu­ating equipment and work pro­cesses for the automaker.

But Saturday, he was a star of sorts.

Persinger and a couple hun­dred of his co-workers have been part of a four-day process to make a 60-second Hyundai Super Bowl ad.

"Hollywood's come to Alaba­ma," Persinger said Saturday morning while waiting for one of his seconds-long scenes to be filmed.

About 225 Hyundai employ­ees were on hand Saturday for crowd scenes in the commercial, but Persinger was one of about 25 who were selected through an audition process to be in the fore­front of a few scenes.

But Persinger isn't bragging about his acting career yet.

"You hope that you don't get cut out, or that it's not just the back of your head," he said. "But it's just a great experience to be a part of."

The content of the minute-long commercial is confidential.

Hyundai spokesman Robert Burns said it does not focus on the Sonatas or Elantras that are built there, but the Hyundai brand.

Shots were filmed all around the facility in south Montgomery. There are several paid actors in the spot, but Burns said he was insistent that local employees get a chance to participate, too.

"If the commercial involves a team member job, it has to be a team member in that role," he said. "That was my request. Why would you pay 200 actors when you have 2,000 team members?"

Yvette Shuford, a parts quali­ty manager, said that actors wouldn't have been able to bring the same focus to the commercial that she and her co-workers can.

"We know how to build cars," she said. "We know the commit­ment and the intensity."

For human resource specialist Andretta Johnson, the commer­cial was an educational experi­ence.

"I never would have imagined it took so many people to produce a one-minute commercial," she said during a lunch break Satur­day.

The production crew is made up of about 70 people, including director Jake Scott. Scott was nominated for a Grammy for R.E.M.'s "Everybody Hurts" vid­eo. He won an Emmy for a Nike commercial he directed.

Scott said that he also wanted the Hyundai workers in the com­mercial.

"You might not get dramatic skill, but you get authenticity," he said. Though they don't have act­ing experience, "There is an ele­ment of charm that comes with that," he said.

Scott and his crew will be filming today and Monday.

"It's been going great," he said. "It is an ambitious commer­cial. But the fun is in the chal­lenge."

This is not the first Super Bowl commercial shot in Mont­gomery. In December 2010, two 30-second spots featuring the 2011 Sonata were filmed here.

This year, Hyundai has pur­chased three minutes worth of commercials that will air before and during Super Bowl XLVI on Feb. 5.

The Korean automaker's plans include two or three pre-game commercials, two commer­cials during the second half of the game and the 60-second spot be­fore the kickoff.

John Krafcik, Hyundai's pres­ident and CEO, told the Detroit Free Press that this year, the company wants to have more fun with its ads.

"Everyone watches the Super Bowl for the commercials any­way, right?" Persinger said.

Read more http://www.montgomeryadvertiser.com/article/20111120/NEWS01/111200328/Hyundai-Super-Bowl-ad-puts-spotlight-employees?odyssey=tab%7Ctopnews%7Ctext%7CFrontpage

Monday, November 21, 2011

Hyundai At The Grammys And Beyond

Hyundai is the Official Vehicle Partner of the Grammys!

Hyundai has inked a three-year partnership with the Recording Academy to become its “Official Vehicle Partner.” The multi-year partnership gives Hyundai the role of exclusive vehicle partner of the Grammys as well as original music projects.

The partnership focuses on the Hyundai 2012 Veloster, a three-door coupe that the automaker is marketing to 20 and 30-something multi-taskers.

Hyundai actually began the collaboration last month with Re:Generation, a program centered on a documentary about a disparate group of DJ's who get together with legendary talents in different music genres to create five new electronic music tracks.

Steve Shannon, VP marketing at Fountain Valley, Calif.-based Hyundai Motor America, said in a statement that the multi-year partnership involves Hyundai commissioning original works of art and new music projects.

The Re:Generation trailer is at www.regenerationmusicproject.com, and youtube.com/veloster, where the five songs will also be posted. Hyundai says some 1.25 million visitors have accessed content via social media channels. In addition to screenings, the automaker will have digital apps, social media, online streaming and PR over the next year around the project, per Hyundai.

As part of Hyundai's partnership with The Recording Academy, the latter will host screenings and make the film content available through its own social media channels.

Meanwhile, Hyundai gets star billing as “Official Vehicle Partner” of both the Grammy Awards and Grammy Week. The automaker will run two 60-second spots on the Nov. 30 CBS Grammy Nomination Show. Hyundai says the two spots comprise content from the Re:Generation project plus behind-the-scenes video assets.

At the 54th Annual Grammys at Staples Center on Feb. 12 (the show airs on CBS) Hyundai will have vehicles around the red carpet leading up to the venue, and the automaker's vehicles will also chauffeur stars to the awards ceremony, and be on display at the "Grammy Celebration" after-party.

The automaker says its cars will also be at the Special Merit Awards and Grammy Nominee Reception. It will also have a presence at the Pre-Grammy Gala & Salute to Industry Icons event at the Beverly Hilton Hotel the night before the telecast. Finally, 10 viewing parties in Recording Academy Chapter cities will include Hyundai displays.

Read more http://www.mediapost.com/publications/article/162647/hyundai-at-the-grammys-and-beyond.html

Wednesday, November 16, 2011

Hyundai Busts Out With Engine Upgrades

Looking forward to seeing the new models!

Hyundai Motor America already can't keep much of anything on its dealer lots for more than a few days, but the surging South Korean automaker is blasting off with a raft of major engine upgrades for its existing models that not only hike the horsepower game but generally deliver better fuel economy, too. Coupe lovers move to the front of the line, as much of the action (at least that we're allowed to talk about so far) centers on the sporty corner of Hyundai's busy showrooms.

At a media event here last week to detail the power plant upgrades, Hyundai officials said the company isn't letting up on its emphasis on engines that help vehicles achieve a 40-mpg highway rating (Hyundai claims the most in the industry), but said there's still plenty of engineering ability to improve fuel economy — or keep it the same — while squeezing out more power. Case in point is the new 2.0-liter turbocharged four-cylinder and 3.8-liter V6 for the 2013 Genesis Coupe. At an event in Korea today, Hyundai confirmed a 30-percent power upgrade for the 2.0-liter turbo, taking it to 275 horsepower (or a little less in U.S.-spec rating) from today's 210 horses, while EPA fuel economy ratings are expected to stay the same.

For the Genesis Coupe's 3.8-liter V6, power is leaping from the current 283 hp to 350, largely thanks to the addition of direct fuel injection and other design upgrades, while fuel economy remains effectively unchanged. The Genesis Coupe V6 upgrades effectively mirror those Hyundai's already detailed for the 2012 Genesis sedan, but credit some of the Coupe's efficiency gains to a new eight-speed gearset for autobox cars.

Meanwhile, Hyundai executives also spoke again about the 2012 Veloster three-door coupe offering a turbocharged variant of the car's 1.6-liter "Gamma" four-cylinder. The rip, though, is that the company still won't be specific about exact horsepower and torque ratings. The compression ratio drops from 11:1 to 9.4:1 for the turbo, which uses a twin-scroll turbine to minimize turbo lag, and one Hyundai executive said it's logical to assume the turbo Gamma will be endowed with markedly more than 100 hp per liter. The Veloster's normally aspirated 1.6-liter job makes 138 horses, so our guess for the Veloster turbo is an output in the range of 175-180 hp. Hyundai sources admit the conventional Veloster is a lukewarm performer, so the turbo engine definitely is required equipment to bump the edgy coupe's street cred.

The company also showed a coupe version of the silly-popular Elantra compact car, which seems to emphasize the Elantra's signature sharp body side crease. That car will first be unveiled to the public at the 2012 Chicago Auto Show in February, while president and CEO John Krafcik also said there will be a five-door Elantra variant, too, although it's not decided if the car will carry the previous-generation five-door Elantra's "Touring" name. Don't expect any performance differentiation for the Elantra coupe, Krafcik contends. At least not at first. But given the freedom with which Hyundai's bolting on turbochargers and optimizing other engines for fuel economy, don't rule out some sort of Honda Civic Si-baiting upgrade for the popular Elantra in the near future.

Inside Line says: Hyundai's rise has been meteoric in the everyman market. Now it's setting its sights on becoming more tempting to the performance-oriented buyer.

http://www.insideline.com/hyundai/genesis-coupe/hyundai-busts-out-with-engine-upgrades.html

Friday, November 11, 2011

Pennsylvania joins states with texting-while-driving bans

Glad to see that Pennsylvania now bans this too. Hopefully this will help keep everyone safer on the roads.

Pennsylvania on Wednesday became the 35th state to ban text messaging while driving.

Governor Tom Corbett signed legislation into law giving police the authority to charge someone caught texting while driving with a primary offense and a $50 fine.

"The urge to keep the conversation going online can cloud judgment, can make it impossible to focus on what (drivers) should be focusing on," said Corbett, who signed the bill into law at an AT&T mobile telephone store in suburban Harrisburg.

Corbett said 13,790 crashes in Pennsylvania were caused in 2010 by distracted driving, which includes more than texting. He said 1,100 of those accidents involved drivers using a handheld cell phone, and 66 people died because they were not paying attention to how they were driving.

"It's hard to argue against the fact that the most distracting thing that you can do behind the wheel is to be texting...and not paying attention to what you should be paying attention to," he said.

Pennsylvania's new law takes effect in 120 days.

It specifically prohibits all drivers from using an interactive wireless communication device to send, read or write a text-based message. Such messages include text messages, instant messages, email or other written communication, it says.

The law institutes a $50 fine for convictions.

Read more http://www.reuters.com/article/2011/11/09/us-texting-pennsylvania-idUSTRE7A86KB20111109

Wednesday, November 2, 2011

How to Prepare Your Car for Winter

We are getting into winter, and if you haven’t already prepared your car, now is the time to do it!

Just as you dress yourself in extra layers and winterize your house to protect it from the cold, your car needs extra preparation to make it through the winter as well. But getting ready is only half the battle. Winter driving conditions also mandate driving differently. Snow and ice need to be taken s­eriously and prepared for.
Hopefully,­ by the time winter's first storm hits, most people are prepared with a closet full of heavy coats and boots. This winter, make sure your car is as prepared as you are. Going the extra mile by getting your vehicle ready for winter and learning what it takes to drive safely through ice and snow could save your life.
In this article, we'll tell you what your car needs to make it through winter, what to pack before you take a winter road trip, how to manage snowy and icy conditions, and what to do in the event of an accident.

Preparing for Winter Driving

There's no getting around winter. Instead of dreading it, prepare for it. The changing of the seasons is a great time to check out what your car needs to gear up for cold, wet, winter driving conditions. Do this before the first flake falls because small problems you ignored during warmer months could grow worse, leaving you stranded when the temperature plummets. A few simple tips could keep your car running all winter long.
Take your car to a mechanic and check out the following: battery, antifreeze level, thermostat, heater, brakes, and defroster.

Check to make sure your tires have adequate tread. If the treads are worn, replace them. Better yet, exchange them for a set of snow tires such as Bridgestone Blizzaks, which have treads that provide better traction and are equipped to handle extreme winter driving conditions.

Make a visual inspection of your vehicle's lights. Make sure the front and rear lights are operational, especially the car's flashing hazard lights.

Often in the winter, the windshield wiper fluid may freeze. Instead of toughing it out until spring, exchange the fluid with one made especially to spray in freezing conditions.

Similarly, purchase winter wiper blades to cut through snow and ice instead of using regular ones throughout the year.

Check the spray nozzles of your windshield-washer system. Sometimes, they get blocked by wax or debris. Use a needle or pin to clear blocked nozzles.

Road salt commonly used during winter can damage your car's paint. Rinsing it off every once in a while can help, but a good wash and coat of fresh wax will go a long way in preventing corrosion and keep your vehicle looking like new.

These tips will prepare your car for a winter drive, but check the next page to see what you'll need to pack for yourself.

Packing Your Car for Winter Trips

A winter accident could leave you stuck on the side of the road. Packing your car with a few essentials will help keep you safe and ready for whatever conditions pop up on your trip.

Keep the gas tank at least half full throughout the winter. This will reduce condensation, making your vehicle easier to start on cold mornings.

If you have a cell phone, make sure it's charged and bring it with you. A car charger for the phone is also a smart device to keep in the car.

Always store a snow/ice scraper and a shovel in your vehicle. A first aid kit is another must-have item to keep on hand. It should include all the usual items plus winter extras like flashlights, a fresh supply of batteries, blankets, matches, extra clothes, bottled water, and non-perishable snacks. Peanuts and granola bars are good protein- and carbohydrate-rich foods.

For rear-wheel drive vehicles, you might want to keep a small bag of sand in your trunk to create traction under the tires if you get stuck. The bulk of a vehicle's weight is the engine, in the front of the car. If the car is driven by it's rear wheels instead of its front wheels, the heavy front end and light back end makes the car prone to slide around an ice- or snow-covered road.

Clear off your car each time you go out for maximum visibility. Don't forget the hood, roof, and your head and taillights. Sure it takes a few extra moments, but it's better than dealing with an accident due to poor outward visibility. Also, leftover ice chunks from the roof or hood of the vehicle may become hazardous to yourself and those on the road around you while driving.

On the next page, learn how to stay in control when the roads turn dangerous and what to do if you go off the road.

Driving Tips for Snowy and Icy Roads

According to the U.S. Department of Homeland Security's Federal Emergency Management Agency (FEMA) car accidents are the number one cause of death during winter storms. Defensive driving is important. Learning how to maneuver your vehicle when confronted with winter's elements could mean the difference between winding up in a snow bank on the side of the road and arriving safely at your destination.

Before you go, listen to the radio for announcements about accidents, road closings, and road advisories. Call your local highway patrol if this information is not available on the radio.

Plan your route ahead of time to avoid any roads that become dangerous during bad weather. If a road is closed or blocked, do not attempt to continue on this route.

Let someone know your route so if you do become stranded, your family can let authorities know where to start looking.

Be aware that bridges and overpasses freeze first. Slow down before reaching them and avoid sudden changes in speed or direction.

Use gentle impulses while driving: accelerate gently, turn slowly, and brake carefully and early. Avoid unexpected quick movements that could put you in a spin by leaving ample room between you and the next car. Anticipate turns, stops, and lane changes well before they occur.

Conversely, don't go too slow. The car will need some momentum to be able to push through heavier snow without getting stuck.

Steer clear of trucks. They are heavier than cars and need considerably longer stopping distances. Their tires also tend to spray snow and rain into parallel lanes, further hindering your visibility.

If you have a vehicle with four- or all-wheel drive, don't get overconfident and rely on its abilities to get you out of a problem. The traction and force created by all four wheels driving instead of two helps you get going from a stop, but does not assist your vehicle's braking ability. In fact, AWD- and 4WD-equipped vehicles are heavier than 2WD vehicles and require more time and braking power to come to a stop.

See and be seen. Always keep your lights on while driving through rain, snow, and fog.

Winter Car Accidents

Conditions like snowstorm whiteouts, which hamper visibility, and "black ice," a near-invisible layer of ice caused by snow melting and freezing again, often make winter driving unpredictable and dangerous. If you find yourself in a skid, steer carefully and avoid overreacting to keep control of the car. In cars with antilock brakes systems (ABS), the brakes are automatically pumped for you in a skid situation. You should feel the brake pedal pulsating. If you're driving a car without ABS, apply easy pressure in a pumping motion to the brakes. In the event of an accident, remain calm, follow these safety tips, and call for help.

Try to get to the right side of the road as far away from traffic as possible.

Stay in your car with your seatbelt on. Put the hazard lights on so others on the road can see you.

If a flare is available, use that to call attention to your vehicle. Tying a bright piece of cloth to the antenna works as well.

If you get stuck in snow, straighten the wheels and accelerate slowly. Avoid spinning the tires and digging yourself in deeper. Rock the vehicle back and forth, using its weight and momentum to get unstuck.

If you can't get going, run the engine only a few minutes at a time to stay warm. Periodically crack a window to get fresh air. Keep the exhaust pipe clear of snow so harmful carbon monoxide fumes don't drift back through the car's interior.

Agencies like AAA and FEMA recommend staying off the roads if the weather is too hazardous in your area. Not knowing how to maneuver your vehicle ­through a winter storm jeopardizes you, your passengers, and other drivers sharing the road with you. Getting your car ready for winter and anticipating and avoiding dangerous circumstances will help keep you safely on the road and in control.

Read more http://auto.howstuffworks.com/car-driving-safety/accidents-hazardous-conditions/how-to-prepare-your-car-for-winter.htm

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