Check out three ads they plan on running during the game:
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"Here it is, ladies and gents – the 2013 Hyundai Elantra Coupe. The svelte new two-door will make its official debut at the 2012 Chicago Auto Show in just a few weeks, but our intrepid spy photographers managed to catch this completely uncovered prototype on the back of a flatbed truck. Not surprisingly, the new coupe relies heavily on the same Fluidic Sculpture design language of the award-winning sedan, though subtle tweaks have been made to give the two-door a bit more sporting flare. The foglight housings appear larger and more angular, giving the front end a slightly more.."
The Hyundai Elantra was named “Car of the Year” at the 2012 North American International Auto Show in Detroit!
The Elantra beat out the Ford Focus and Volkswagen Passat as finalists for the car of the year. The Evoque beat out the BMW X3 and the Honda CR-V. The finalists were named last month.
John Krafcik, president and CEO of Hyundai North America, said Hyundai has sold more than 200,000 Elantras since the new model was introduced. Krafcik said the award will help to cement Hyundai's reputation for quality and improvement the company has made since it entered North America 1986.
The Elantra, which was designed at Hyundai's California studio, is a compact car that gets 40 miles per gallon on the highway.
"It's an amazingly competitive segment. To have this honor feels really good," Krafcik said.
Andy Goss, president of Jaguar and Land Rover North America, said the Evoque symbolizes the changes that SUVs and crossovers are going through in the automotive industry as manufacturers adapt to more stringent fuel economy standards.
"I think it will come as a surprise to some that the North American Truck of the Year is a highly capable, luxury four-cylinder SUV that achieves 28 miles per gallon," on the highway, Goss said.
The North American Car and Truck of the Year awards are different from other industry awards because they are given by a jury of 50 veteran automotive journalists from Canada and the U.S.
Most other automotive awards, in contrast, are given out by individual publications or organizations. Before today's awards were announced domestic automakers had won 10North American Car of the Year awards, European automakers had won four and Japanese automakers have won three. Hyundai won one time prior to today.
Read more: http://www.usatoday.com/money/autos/story/2012-01-09/hyundai-elantra-wins/52463788/1
In December, BMW Blog gave Hyundai a some great PR. Check it out!
We recently ran a news piece that covered the breaking headline that Chris Chapman has left BMW to work for Hyundai. This news clipping is important enough to mull over for a second time.
I’ve long said that if I didn’t own a BMW, I’d own a Hyundai. Sounds crazy, doesn’t it? It would have been crazy to make such a statement 10 years ago, but in 2012 Hyundai is looking good. I should elaborate on that statement by adding that if I gave up driving a BMW and was no longer interested in performance driving, track days and drifting, I would own a Hyundai. Basically, removing performance from the performance driving equation leaves you with simple driving, and that is an area where Hyundai is awfully good at providing maximum value.
Hyundai now represents the reliable, good value option that the Japanese once represented with their late 80s, 90′s and early new-millennium offerings. Unfortunately, Toyota lost their way in a large way, not only losing their enviable reliability record (note the 14 million recalls since winter 2009) but also losing their honest design philosophy, and sporting edge of the past. To be fair, Toyota does have the FT-86 on the way – a brilliant new sports car for all that should right a few wrongs, but a single candle can’t light a factory. Honda has also lost their way, never putting a foot wrong in the area of reliability, but totally losing inspiration in design. Have you seen a recent Honda that excited you or made you want a test drive? The last car to get our juices flowing was the S2000, which has been discontinued. Honda’s Acura division also shut down production of the venerable if slightly underpowered NSX, leaving a bunch of out-dated mutts to tow the line of mediocrity. How sad.
Hyundai on the other hand has been reaching for new heights without so much as a glance down at the competition from Japan. Their market share has been growing – doubling actually – over the last few years and they now find themselves sitting at around 5% of the US market share. That might not sound like much, but given their trajectory of sales growth, Hyundai are en route to make the big players nervous.
What should make the competition even more nervous is the fact that with Hyundai’s growth, they are attracting top designers such as Chris Chapman. Chris has been in the industry for 22 years and after leaving BMW, now stands to lead Hyundai’s design center in Irvine, California to bold new heights.
Cars such as Hyundai’s new Veloster are sure to make a huge dent in the market. We’re looking forward to seeing where Chris leads the South Korean company.
Read more http://www.bmwblog.com/2011/12/30/hyundai-snags-one-of-the-best/