Hyundai Steps It Up for Oscar Commercials

Hyundai created a pair of commercials to run during the Oscars, and they are surprisingly well done. The car company had director Wes Anderson (creator of "The Royal Tenenbaums" and "The Life Aquatic") to create the videos, the first of which is titled "Talk to My Car," and the second "Modern Life." Take a look, what do you think of the ads?

Who would have thought even a few years ago that Hyundai would successfully market itself through TV commercials as one of the hippest car companies? 

The latest example: Hyundai tapped cult-classic movie director Wes Anderson ("The Royal Tenenbaums," "The Life Aquatic With Steve Zissou") to produce a pair of spots for the Azera that ran during the Academy Awards telecast. 

One, titled “Talk to My Car,” focuses on Hyundai’s BlueLink system's ability to easily find an Italian restaurant when the driver asks for it. To set up the spot’s premise that it’s “always been a dream to talk to our cars,” Anderson includes references to "Chitty Chitty Bang Bang," "Knight Rider," "The Spy Who Loved Me" and "The Italian Job" – all in 30 seconds.

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Driving the 2013 Hyundai Genesis Coupe

Eager to get your hands on the new 2013 Hyundai Genesis Coupe? So are we. But in the meantime, we've learned about some first hand impressions with it. Car enthusiasts love it for its updated/upgraded engine, style and design, and of course for its price. While starting at just $25,125 for the basic package, the Genesis Coupe promises to be a game changer in the new car market. Check out this review by Automobile Magazine about the impressive features on this new Hyundai.

When we drove the Genesis coupe in mid-2009 at a media preview, we were pretty impressed with Hyundai’s efforts. After thrashing both turbo four-cylinder and naturally aspirated V-6 models around a racetrack, we concluded: “Regardless of which flavor you choose or modifications you install, there's plenty about the Genesis coupe to like. It's an affordable, attractive sports coupe, with the unique appeal of rear-wheel drive.” In subsequent drives of the Genesis coupe at our editorial office, Automobile Magazine editors found plenty to like but also lots to gripe about. Generally speaking, we concluded that ride comfort (especially in models with the optional track package), interior trim quality, overall refinement, and the power delivery and NVH characteristics of the 2.0-liter turbo four-cylinder, in particular, were lacking. So, although we loved the idea of the Genesis coupe---a rear-wheel-drive sporty car for the common man, an all-too-rare commodity---we thought the common man deserved more. “Here’s one Hyundai that needs some more polishing,” was a typical comment from our 2009 reviews.

Read more: http://www.automobilemag.com/reviews/driven/1202_2013_hyundai_genesis_coupe_first_drive/index.html#ixzz1nKKaTCEf
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Another Rave Review for the Veloster

The 2012 Hyundai Veloster is an extremely affordable and stylish car for any car enthusiast. With 40mpg highway and 28 city, it is also a bank saver. The Veloster starts at $23,990, and as such is a great deal for anyone looking for unique style, a slim appearance, and a gas-friendly car.

The Veloster also comes with a few modern additions including a high-end audio system, an iPhone charger, a USB input, and much more. With a five-star safety rating, the Veloster is a good choice for any driver

Overall we found Hyundai’s Veloster a surprisingly good package, given the price. The extensive list of standard features puts some European luxury cars to shame, but as good as the additional kit in the Veloster+ is, the base model with DCT ($25,990) is the one we’d recommend. 

There’s a reason Hyundai is the fastest growing car company in the world, it’s giving the market what it wants at a very reasonable price. We simply cannot wait for the Veloster turbo. Click on the gallery tab for more pictures. 

Hyundai Veloster Pricing:

• Veloster Manual – $23,990

• Veloster DCT – $25,990

• Veloster+ Manual – $27,990

• Veloster+ DCT – $29,990

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Hyundai At the 2012 Auto Expo

Hyundai had a great presence at an international auto show where they embodied their new slogan "New thinking, new possibilities." Attendees were privy to see the Hyundai Eon, the new Sonata, and the Veloster coupe. In addition, the Hyundai stand gave a glimpse of the Hexa Space concept MVP, one of the most important concept cars to be seen at the expo. We're excited to see what else Hyundai can bring for next years expo!

The entire stand was spread across a large area and divided into various zones. One of the key ones was the digital zone where visitors could use social media to express their opinion. Hyundai took the opportunity and helped the visitors update their Facebook status and even emailed pictures of them posing with their favourite Hyundai.

Almost 80 truckloads of material, two months of planning and one week of sleepless nights went into making the Hyundai stand the exciting affair that it turned out to be. And in one of the rare instances I actually heard people talking more about the Hyundai cars than the women. A job well done indeed!

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